Getting 7 gigs of data for just $49 means you can stream almost anything — even hours and hours of grass growing.
So we created the world’s longest, seven hour pre-roll ad you could watch in its entirety if you had all that data from U.S. Cellular – and it actually developed a cult following of its own online. Once people found out about it, they sat and watched all seven hours, combing through for details and easter eggs. You can watch the abridged version here.
Press: Creativity Online, Adweek