To help Nike launch the world’s first performance-based swimwear line for Muslim and modest female athletes, we created a campaign targeting women in the Middle East that celebrated the sense of community and limitless possibility that awaits you when you take the plunge – whether you’re a professional athlete or first-time swimmer.
This was a part of Nike’s 2020 global campaign, ‘You Can’t Stop Sport.’
We featured real Middle Eastern athletes training for their sport, including amputee and everyday athlete Zainab Al Eqabi, UAE National Rower Maha Al Ameri, and Manal Rostom, the Egyptian Nike running coach and triathlete who founded Surviving Hijab.
We also launched Nike’s first-ever swim clinic for women led by Olympian swimmer, Sarra Lajnef.
