Every year, he says the same thing: "Don't get me anything for Father's Day."
So last year, real estate company Century 21 made it possible to give your dad what he's always wanted: Nothing. Yep. A real certificate for a real piece of land in Nothing, Arizona. For free.
Press: Today, Huffington Post, Adweek, Your Daily Dish, and maybe a local news station near you!
We gave away boxes complete with real vials of dirt from Nothing, created printable certificates and built a microsite where you could claim and view your plot of land.