Many people think greetings cards are just for birthdays and holidays. But the right words in a card can mean everything in the right moment – even if that moment doesn't fall on a holiday calendar.
So, we created this spot for American Greetings that explores a common yet often undiscussed human experience affecting 1 in 8 couples: Infertility.
Press: Creativity Online, Huffington Post, Adweek, The Drum, Business Insider, Reddit, Real Simple